Toby Keith

By letting sobering, sincere tunes like "I Know She Hung the Moon" and "Love Me If You Can" steal the show on his first self-produced LP, Toby Keith successfully dials down the hell-raisin' rough-neck image that brought him his early big hits. Sure, he'll still roll up the sleeves for the burly rock riffs of "Hit It" and "Big Dog Daddy," but the clever wordplay and coyly handled "Wouldn't Wanna Be Ya" and "Love Me if You Can" imply that the hard-partying bad boy is starting to grow up.