Yung Joc

Hustlenomics distills the slurred charisma of T.I. and the corner-boy fatalism of Young Jeezy into trap rap for tweens. "Pak Man" and "Coffee Shop" are perfectly catchy fantasies about pre-pubescent children slinging rocks. For "Cut Throat," legendary producer Quik expertly flips a William Bell classic for an ominous twist on his trademark G-funk. The Yung one isn't technically adept, but Joc, his handlers and the guest emcees can craft good hooks, and the production is nearly impeccable pop-hop.

Last year, Atlanta rapper Yung Joc blew up a little with a debut long on stoned, hooky
synth-beats, coolly drawled street stories and one great single ("It's Goin' Down"), but short
on anything unique. No big changes for Hustlenomics. The title track -- which sums up the
whole of Joc's wisdom-is hooked to the kind of unremarkable keyboard-driven beat you
expect to find buried on a mix tape. Sometimes Joc recalls fellow hustle-centric... More >